Stick Pack / Sachet Design for Electrolyte Drink Mix – Natural Hemp Life
ABOUT US
Natural Hemp Life is a European wellness brand selling in Sweden, Denmark, Norway and Poland. We're launching a new line of electrolyte drink mix sticks (single-serve powder sachets) and need a fresh, eye-catching pouch design.
WHAT WE NEED
A front and back design for a single-serve electrolyte stick pack, plus one flavour variant to show how the system works across flavours.
DESIGN DIRECTION
- Inspiration: Look closely at Liquid I.V. stick packs. We want that same feel: bold, clean, modern, energetic, easy to read on a shelf and on a phone screen. Use it for style only. Do not copy their logo, layout or trade dress one to one.
- We like lime green color, so use it instead of blue where applicable.
- Fruit imagery (required): Each sachet must show a large, vivid, appetising picture of the flavour's fruit, as Liquid I.V. does. The fruit should be a hero element, not a small icon.
- Our logo, toned down: Use the Natural Hemp Life logo (attached), but make the hemp leaf/flower much less prominent. It can be smaller, simplified, lighter, or single-colour. This is a hydration product first, so the hemp symbol should not dominate.
- Our signature straight line: All our products have a characteristic straight line (see attached product photos). It must appear on this pouch too, so the sachet clearly belongs to our range.
- Colour: Each flavour gets its own strong colour matching its fruit, while the layout stays the same across the range.
- Hierarchy: 1) Fruit picture + flavour name, 2) "Electrolytes" / product type, 3) Natural Hemp Life logo, 4) short claims or benefit icons.
TECHNICAL DETAILS
- Format: stick pack, approx. x mm (we'll confirm the exact dieline with the winner)
- Flavours: [e.g. Lemon Lime, Watermelon, Raspberry]. Please show at least one.
- Back side: space for ingredients, nutrition table, usage instructions, EAN barcode and multi-language text (SE/DK/NO/PL). Placeholder text is fine.
