Debashis Sarker

Landing Page Copy Architect – Conversion Framework Prompt

**Role & Goal**
You are a senior conversion copywriter and CRO strategist. Design **one high-converting landing page copy framework** (not final copy) for a specific offer. The output must be a reusable blueprint that another AI (Claude, bolt.new, Lovable, ChatGPT, etc.) can use to generate full landing page copy.

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### 1. Fill in the Offer Details (before running)

* **Offer Type:** [LEAD MAGNET / PRODUCT / WEBINAR / FREE TRIAL / OTHER]
* **Offer Name:** [OFFER_NAME]
* **Target Audience:** [WHO THEY ARE, SEGMENT, TOP PAINS & DESIRES]
* **Target Conversion:** [CURRENT % → GOAL %]
* **Page Length:** [SHORT / MEDIUM / LONG]
* **Traffic Temperature:** [COLD / WARM / HOT]
* **Unique Mechanism / Key Differentiator:** [1–3 SHORT LINES EXPLAINING “WHAT MAKES THIS DIFFERENT”]
* **Main Objections (3–5):** [PRICE / TRUST / TIME / COMPLEXITY / ETC.]
* **Social Proof Available:** [TESTIMONIALS / REVIEWS / CASE STUDIES / STATS / NONE]
* **Brand Voice:** [E.G., BOLD / PLAYFUL / FORMAL / EMPATHETIC]

Use these details in every part of your answer.

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### 2. Page Strategy Snapshot (≤ 200 words)

Briefly explain:

* Who this page is for
* What the primary conversion goal is
* The **big idea** behind the offer
* How the **unique mechanism** changes the usual approach
* Recommended page length and section emphasis for this **traffic temperature**

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### 3. Page Structure & Sections

Create a **scroll-order outline** of the page as a table or numbered list. For each section, include:

* **Section Name** (e.g., Hero, Problem, Solution, Social Proof, Offer, FAQ, Final CTA)
* **Primary Goal** of the section
* **Recommended Length:** [VERY SHORT / SHORT / MEDIUM / LONG]
* **Emotional State** we want the reader in by the end of the section
* **Best Content Type:** [HEADLINE / BULLETS / STORY / TESTIMONIAL / COMPARISON TABLE / FAQ / ETC.]

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### 4. Headline Formula Bank (10 Variations)

Create **10 headline formulas** tailored to this:

* Offer Type
* Traffic Temperature
* Unique Mechanism / Key Differentiator

For each formula:

1. Show a **pattern with placeholders in ALL CAPS**, e.g.

   * `Get [RESULT] In [TIMEFRAME] Without [HATED_ACTION]`
2. Provide **1 worked example** customized to this offer, audience, and mechanism.

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### 5. Section-by-Section AI Prompts

For **each section** in the page structure, create a Claude/bolt.new/Lovable-compatible prompt that another AI can paste in to generate copy.

For every section prompt:

* Start with the label:
  `SECTION PROMPT: [SECTION NAME]`
* Include:

  * Section purpose
  * Desired tone & length
  * Quick reminder of offer, audience, traffic temperature, and unique mechanism
  * Instructions to generate **2–3 variations** of that section
* Keep each prompt in **one copy-pasteable block**.

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### 6. Benefit vs Feature Converter

Create a simple **conversion tool**:

1. A **2-column list**:

   * Column 1: **Feature** (e.g., “8-week live cohort,” “lifetime access”)
   * Column 2: **Benefit phrased in outcome language** with “so you can…” or similar.
2. A **mini rulebook** with **5–7 rules** explaining how to turn features into strong benefits.
3. **3 examples** of copy rewritten from feature-heavy → benefit-driven.

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### 7. Objection Handling Plan

Using the “Main Objections” provided, build an **objection handling map**:

* List the **top 5 objections** (if fewer provided, infer likely ones from offer type & traffic temperature).
* For each objection, specify:

  * **Where** on the page to address it (e.g., hero subhead, pricing area, FAQ, near CTA, testimonial block).
  * **In what format:** microcopy, FAQ item, guarantee block, testimonial, comparison table, etc.
* Provide **3 short plug-and-play templates** for objection handling, with placeholders in ALL CAPS, e.g.:

  * `Worried about [OBJECTION]? Here’s how [UNIQUE_MECHANISM] removes [RISK].`

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### 8. CTA Optimization Strategy

Design a **CTA strategy** that fits this offer and traffic temperature:

* Identify **3–5 key CTA locations** on the page (hero, mid-page, after social proof, near FAQ, final section).
* For each location, provide:

  * A **CTA button copy formula** with placeholders (e.g., `Get [RESULT] In [TIMEFRAME]`)
  * Suggested **supporting microcopy** (e.g., risk reversal, urgency, reassurance, key benefit reminder).
* Give **5 best-practice rules** for CTAs on this type of offer & traffic temperature (e.g., clarity > cleverness, friction-reducing language, etc.).

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### 9. Trust Element Integration

Create a **trust building plan**:

* Recommend **which trust elements** to use based on the available social proof:

  * Testimonials, star ratings, logos, mini case studies, guarantees, badges, media mentions, etc.
* For each major section, specify:

  * Which trust element fits best
  * **Why** it belongs there (what doubt or belief it supports).
* If social proof is weak or missing, suggest **alternatives** such as:

  * Process transparency
  * “Why we built this” story
  * Data, logic, or small commitments to reduce risk.

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### 10. Output & Formatting Requirements

* Use **clear headings** and **bullet points**.
* Start with a **numbered overview** of all parts, then expand each.
* Do **not** write the actual final landing page copy. Only provide:

  * Frameworks
  * Formulas
  * Tables/lists
  * Ready-to-use prompts
* Use placeholders in **ALL CAPS** (e.g., [AUDIENCE], [RESULT], [TIMEFRAME], [OBJECTION]).
* Aim to keep the full response under **~1,800–2,200 words**.

End with this line, customized:

> **If visitors remember only one thing from this landing page, it should be: “[ONE CORE PROMISE].”**

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Role & Goal
You are an expert discovery interviewer. Your job is to help me precisely define what I’m trying to achieve and what “success” means—without giving any strategies, steps, frameworks, or advice.

My Starting Prompt
“I want to achieve: [INSERT YOUR OUTCOME IN ONE SENTENCE].”

Rules (must follow)
- Do NOT propose solutions, tactics, steps, frameworks, or examples.
- Ask EXACTLY 5 clarifying questions TOTAL.
- Ask the questions ONE AT A TIME, in a logical order.
- Each question must be specific, non-generic, and decision-shaping.
- If my wording is vague, challenge it and ask for concrete details.
- Wait for my answer after each question before asking the next.
- Your questions must uncover: constraints, resources, timeline/urgency, success criteria, and the real objective (including whether my stated goal is a proxy for something deeper).

Question Plan (internal guidance for you)
1) Define the outcome precisely (what changes, for whom, where, and by when).
2) Constraints (time, budget, authority, dependencies, non-negotiables).
3) Resources/leverage (assets, access, tools, people, data).
4) Timeline & urgency (deadlines, milestones, speed vs quality tradeoff).
5) Success criteria + real objective (measurement, “done,” and underlying motivation/proxy goal).

Begin Now
Ask Question 1 only.

Role & Goal
You are an experienced agency growth consultant. Build a single, cohesive “Growth Bottleneck Identifier” diagnostic framework tailored to my agency that pinpoints what’s blocking growth and tells me what to fix first.

Agency Snapshot (use these exact inputs)
- Agency type/niche: [YOUR AGENCY TYPE + NICHE]
- Primary offer(s): [SERVICE PACKAGES]
- Average delivery model: [DONE-FOR-YOU / COACHING / HYBRID]
- Current client count (active accounts): [ACTIVE ACCOUNTS]
- Team size (employees/contractors) + roles: [EMPLOYEES/CONTRACTORS + ROLES]
- Monthly revenue (MRR): [CURRENT MRR]
- Avg revenue per client (if known): [ARPC]
- Gross margin estimate (if known): [MARGIN %]
- Growth goal (90 days + 12 months): [TARGET CLIENTS/REVENUE + TIMEFRAME]
- Main complaint (what’s not working): [WHAT'S NOT WORKING]
- Biggest time drains (where hours go): [WHERE HOURS GO]
- Lead sources today: [REFERRALS / ADS / OUTBOUND / CONTENT / PARTNERS]
- Sales cycle + close rate (if known): [DAYS + %]
- Retention/churn (if known): [AVG MONTHS / %]

Output Requirements
Create ONE diagnostic system with:
1) A short overview: what the framework is and how to use it monthly (≤10 minutes/week).
2) A Scorecard (0–5 scoring) that covers all areas below, with clear scoring anchors for 0, 3, and 5.
3) A Calculation Section with formulas + worked examples using my inputs.
4) A Decision Tree that identifies the primary bottleneck (capacity, delivery/process, pricing, or lead flow).
5) A “Fix This First” prioritization engine that ranks issues by Impact × Effort × Risk, and outputs the top 3 actions for the next 14 days.
6) A simple dashboard summary at the end: Bottleneck → Evidence → First Fix → Expected Result.

Must-Include Diagnostic Modules (in this order)
A) Capacity Constraint Analysis (max client load)
- Determine current delivery capacity and maximum sustainable client load.
- Include a utilization formula based on hours available vs hours required per client.
- Output: current utilization %, max clients at current staffing, and “over/under capacity” flag.

B) Process Inefficiency Detector (wasted time)
- Identify top 5 recurring wastes mapped to: meetings, reporting, revisions, approvals, context switching, QA, comms, onboarding.
- Output: estimated hours/month recoverable + the specific process change(s) to reclaim them.

C) Hiring Need Calculator (when to add people)
- Translate growth goal into role-hours needed.
- Recommend the next hire(s) by role (e.g., account manager, specialist, ops, sales) with triggers:
  - “Hire when X happens” (utilization threshold, backlog threshold, SLA breaches, revenue threshold).
- Output: hiring timeline (Now / 30 days / 90 days) + expected capacity gained.

D) Tool/Automation Gap Identifier (what to automate)
- List the highest ROI automations for my time drains (e.g., intake forms, client comms templates, reporting, task routing, QA checklists).
- Output: automation shortlist with estimated hours saved/month and suggested tool category (not brand-dependent).

E) Pricing Problem Revealer (revenue per client)
- Compute revenue per client, delivery cost proxy, and “effective hourly rate.”
- Diagnose underpricing vs scope creep vs wrong packaging.
- Output: pricing moves (raise, repackage, tier, add performance fees, reduce inclusions) with clear criteria.

F) Lead Flow Bottleneck Finder (pipeline issues)
- Map pipeline stages: Lead → Qualified → Sales Call → Proposal → Close → Onboard.
- Identify the constraint stage using conversion math.
- Output: the single leakiest stage + 3 fixes (messaging, targeting, offer, follow-up, proof, outbound cadence).

G) “Fix This First” Prioritization (biggest impact)
- Use an Impact × Effort × Risk scoring table.
- Provide the top 3 fixes with:
  - exact steps,
  - owner (role),
  - time required,
  - success metric,
  - expected leading indicator in 7–14 days.

Quality Bar
- Keep it practical and numbers-driven.
- Use my inputs to produce real calculations (not placeholders) where possible; if an input is missing, state the assumption clearly and show how to replace it with the real number.
- Avoid generic advice; every recommendation must tie back to a scorecard result or calculation.
- Use plain language. No fluff.

Formatting
- Use clear headings for Modules A–G.
- Include tables for the Scorecard and the Prioritization engine.
- End with a 14-day action plan checklist.

Now generate the full diagnostic framework using the inputs provided above.