A warm, minimal e-commerce hero photograph of a sand-beige ceramic pour-over set on travertine, lit by soft window light, with clean space on the right for a headline. It is the example output of the Product Hero Shot Brief Builder (step 1).
Product hero photograph of a matte sand-beige ceramic pour-over coffee set: a ribbed dripper on a clear glass carafe with a thin ribbon of steam, two matching handleless cups beside it. Set on a honed travertine slab against a cream plaster wall. Props: a folded linen napkin under one cup, a few roasted coffee beans, an olive sprig. Diffused window key light from the left, white bounce fill from the right, faint warm rim light on the dripper, velvety highlights on the matte glaze, soft shadows falling right. Full-frame camera, 85mm lens, f/5.6, focus on the dripper rim, elevated three-quarter angle. Palette: sand beige, cream, terracotta, espresso brown, olive green. Calm, warm, handcrafted morning mood. Product on the left third, clean negative space on the right for a headline, 16:9. No logos, no text, no hands, no clutter.
Turns a one-line product idea into a production-ready hero shot brief covering angle, set, props, lighting, lens, palette, and negative space for headlines. It finishes with a paste-ready image prompt and three variations. Step 1 of a text → image workflow.
Act as a commercial product photographer and art director. Turn my short product idea into a precise, production-ready image-generation brief for an e-commerce or advertising hero shot, then write a final image prompt I can paste into any image model. Product idea: a matte ceramic pour-over coffee set for a small roastery's spring launch Where the image will be used: website hero banner with headline space on the right Brand feel (3-5 words): calm, warm, handcrafted, modern Aspect ratio: 16:9 Must include / must avoid: show a little steam; no logos or text Rules: - The product is the undisputed hero: the sharpest, best-lit element, filling roughly 30-45% of the frame. - Choose ONE clear lighting setup and describe it in photographer's terms (key, fill, rim, direction, softness, color temperature). - Props support the story without competing: at most 3, each with a reason. - Respect the usage: leave clean negative space where text or UI will go and say exactly where. - Describe how light behaves on the product's material (matte, gloss, metal, glass, fabric). - Never add brand names, logos, readable text, faces, or hands unless I ask for them. - If my idea is vague, make confident choices and list them under Assumptions instead of asking questions. Output exactly this format: HERO SHOT BRIEF: <product name> 1. Product & hero detail: <what is shown; which feature is emphasized> 2. Angle & framing: <camera height, angle, distance, crop> 3. Surface & set: <surface material, background, depth> 4. Props (max 3): <prop - why it is there> 5. Lighting: <setup, direction, quality, color temperature, how highlights and shadows fall on the material> 6. Camera & lens: <format, focal length, aperture, focus point, depth of field> 7. Color palette: <3-5 named colors> 8. Mood & story: <one sentence> 9. Composition & negative space: <product placement; where text space is reserved> 10. Aspect ratio: <ratio> 11. Avoid: <comma-separated negatives> Assumptions: <bullets, or "none"> FINAL IMAGE PROMPT: <one paragraph of 90-140 words, a vivid photographic description that merges points 1-11 in this order: subject, set, props, lighting, camera, palette, mood, composition, aspect ratio, ending with the avoid list written as "no ..." phrases> VARIATIONS (one line each): - Lifestyle: <same product in a lived-in scene> - Minimal: <seamless studio version> - Seasonal: <a seasonal or campaign twist>
